Wanna beat your friends out at a venue ? Get a Nokia Lumia 900 !

A viral video was uploaded by Nokia yesterday about a brand new smartphone called the Nokia Lumia 900. The video, featuring a magician, explains who fast Foursquare runs on this phone, along with a Windows Mobile OS, by comparing the check-in speed between the Lumia 900 and random smartphones of the crowd. Some reviews confirm the Lumia 900, thanks to an automatic list of the closest venues around the user, is the fastest one. Even faster than the Iphone 4S.

The multitouch screen actually displays both Foursquare logo (direct acess to the app) and closest venue, enabling the user to check in within less than 3 seconds. The video displays an example with a Blackberry smartphone, which needs around 8 secondes for the same action. It is also stated that Windows Mobile increased the data processing, making the phone even faster. The Lumia 900 also enables push-notifications, so the user is steadily informed about his friends and checked places around him.

Don’t forget the speed of the app depends on the network speed, and that the app on the Lumia 900 was displaying the venue before the Blackberry in the video thanks to a second window on the scren, making a check-in almost instantaneous.
But a fun way though to advertise a product, giving the fact that users are more and more “hic et nunc” consumers.

http://nokia.ly/SmarterApps

What is the social media impact on political campaigns? Example of the French presidential election

As we mentioned on the Foursquare and Politics article published on April 25, 2012 , Nicolas Sarkozy used Foursquare as a big tool in his social media campaign. Social Media became a major stake in politics. Unlike the 2007 presidential elections, Facebook, Twitter, Foursquare and Instagram became part of the candidates marketing campaign. However, if the outgoing president Nicolas Sarkozy were active on these four major applications, François Hollande, social candidate focused on Facebook and Twitter and decided not to use Foursquare. Finally, François Hollande won the election.

What do you think of both candidates strategies? What was the impact of Foursquare on Nicolas Sarkozy strategy? To what extend do you think that Social Media played a role in the presidential election?

Foursquare and Politics

In the second round of the 2012 French presidential election, the actual president and candidate Nicolas Sarkozy launched a Foursquare operation to attract potential electors to its campaign venue. All the users that check-in at Nicolas Sarkozy’s venue were offered “Carla and Nicolas” limited series of “petit sables” (French traditional cake). Within a few hours, already 439 check-ins were posted.

 

What do you think of this social media campaign?