FOURSQUARE is primarily a network of “early adopters” and fans of new technologies, with 20 million members worldwide. About 60% of the users are located in. the U.S. and 40% of them are outside the U.S.
The mainly represented population is the 21-34 year-old males (54% against 46% for women), single and students.
Difference in usage: Example of French users
Foursquare is still largely unknown in France. The French do not see the point to “spy on” their friends or to tell them they’re shopping.
However, among the current French members, the main represented population is the 18-34 age group, and especially the males with 76%. If half of the users are Senior executives, one fifth are students.
The iPhone is the most used devices with 60% of the market shares, far off the Android operating system.
Basically Foursquare users are also active on other social networks such as Facebook, Twitter and LinkledIn.
In September 2011, a study was launched by Nice to meet you to study the platform success in France and the results allowed drawing the typical user profile in the country : a 28 year-old man, executive, living in Paris and owning an iPhone.
Typical user profile in France :
- Age: 28 years old
- Sex : Male
- Job : executive or intellectual profession
- City: Paris
- Smartphone (device used) : iPhone
Consumer Behavior
Here are the main motivations and advantages for using Foursquare : (in order of usage preference)
- Collect points, badges and become a Mayor !
- Inform my contacts of the places I go to
- Know where my contacts are checked-in
- Discover new places based on my contacts’ reviews
- Enjoy a local deal
- Just because I’m curious, I hear a lot about Foursquare
- Follow and get tips about my favorite companies, brands, celebrities…
The average Foursquare user has between 5-8 friends.
“Which is great, because it is so much lower than the Facebook number. That is what we want. Facebook is like everyone you have ever made eye contact with in your entire life. Foursquare is the people you see at a bar and don’t avoid.” – Denis Crowley, co-founder of Foursquare
Source : http://enquete-foursquare.ntmy.fr
You may also want to check out why french users are not so fan of Foursquare.
