Foursquare will undergo its revolution this week. The famous “check-in” service will indeed offer a major overhaul of its mobile application, which will focus on discovering new places rather than the user registration in specific locations. This feature, which made the fortune of Foursquare with its famous badge system and “Mayorship” is increasingly neglected even if the service recognizes 2 billion check-ins and over 20 million users since its launch in 2009.
Foursquare will evolve to a recommendation engine, with a layer of networking. A function of passive localization to notice you of interesting places will be integrated, while a history will allow you to find your previous discoveries; Foursquare will also compete with Yelp with a recommendation system for restaurants. Everything will take place through a detailed map where you will see the hottest points of interest, while viewing the affiliated businesses. Foursquare 2.0 will appear this week in all the apps stores.