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2 Jun

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The all new Foursquare coming soon?

31 May

On May 30, Foursquare’s announced the arrival of an “all new foursquare coming soon“. Revealing 2 previous of this “all new foursquare“, Foursquare started teasing, trying to get its community excited and ready for Foursquare’s new … design? features?

A lot of speculations were heard but nothing concrete was reveled by the social app. What is the likely scenario for the next Foursquare? New look? New features? New app? Would the new Foursquare be full of surprises or just a sexiest packaging?

More information is the next couple of days…

A Foursquare Memorial Day Badge?

25 May

On May 28th, the entire United States nation will commemorate the fallen Americans soldiers. It made me think “Will Foursquare create a Memorial Day Badge?”

If you do not remember, Foursquare decided to create a Service badge for Veterans in 2011.

“Today is Veterans Day, so we’ve created a Service badge in honor of all those who serve. You can unlock the badge by checking in at a Veterans Day celebration, or, even after the weekend, if you’re part of a service family and check in three times at your home base.”

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This decision triggering an true emotion from the web.

“THIS is cool… as a vet, I appreciate it.” (Webmindset on the Foursquare blog)

“I want to thank all the veterans that have served for our country” (AJ on the Foursquare Blog)

However, some others get angry. Fandra Nally, on her article titled “A Foursquare Badge for Veteran’s Day: Honorable or Tacky?“ published on November 15,2011 explained how mad her veteran husband became.

“It angered my husband. You know how people get angry over how commercialized Christmas has become? Magnify that and you’ll get how my husband was feeling.”

Should Foursquare create this badge? Does it honor Americans who have died in all wars or does the company use them? Would you collect a Memorial Day badge?

What is the social media impact on political campaigns? Example of the French presidential election

16 May

As we mentioned on the Foursquare and Politics article published on April 25, 2012 , Nicolas Sarkozy used Foursquare as a big tool in his social media campaign. Social Media became a major stake in politics. Unlike the 2007 presidential elections, Facebook, Twitter, Foursquare and Instagram became part of the candidates marketing campaign. However, if the outgoing president Nicolas Sarkozy were active on these four major applications, François Hollande, social candidate focused on Facebook and Twitter and decided not to use Foursquare. Finally, François Hollande won the election.

What do you think of both candidates strategies? What was the impact of Foursquare on Nicolas Sarkozy strategy? To what extend do you think that Social Media played a role in the presidential election?

French Foursquare users state the app is useless

10 May

While I was surfing on Internet, I found an article called “Foursquare: l’appli qui ne sert à rien… vraiment?” (“Foursquare: the useless application…really?). The author of the blog describes his own experience with the application. After one month, he decided to simply uninstall the application. Why did he decided to give up after a month of use?

The reasons explained in his article are the following:

  • Become Mayor is quickly boring, feeling that is increased when you leave Paris, as Foursquare is poorly used
  • Too much venues outside of city centers make it useless for companies
  • Too much social media already exist and Foursquare is not considered as essential for French users

For him, Internet Users don’t have enough time to spend on every Social Networks.

For the French speakers, I invite you to take a look to his article on the following link: Fourquare l’appli qui ne sert vraiment à rien

What do you think about that? According to you, is Foursquare a relevant application in France? Is the opinion of the author really objective? Is it a typical French perception of the application?

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