The Coffee Giant imagines a beautiful operation to fight against AIDS.
1 check-in = $1
So don’t wait and grab your smartphone!
From June 1st to June 10th, the Red Rush to Zero operation is launched.
What is it?
This process, commonly called “Social Goods”, has for main purpose to collect the maximum of funds to fight against HIV. Several brands are taking part in this campaign:
- Bugaboo (a strollers brand),
- Red (the association that raises funds),
- Penfolds (via the Bonefish Grill restaurants network)
- and Starbucks.
This giant partnership will enable to finance the prevention campaigns conducted by Red.
The concept is very simple: you go to your favorite Starbuck and check-in via Foursquare, subsequently $1 will automatically be donated to Red Association.
During 10 days, Starbucks will post a counter on the “Red Rush to Zero” website, showing the gains results in real-time. The goal would be to reach $250,000!
Anyway this is such a beautiful marketing operation which strengthens customers’ sympathy for these brands and increases the traffic to their points of sale.
So let’s enjoy a good coffee while doing a good deed!