After 13 years working in the US, from IBM to Google, David Aubespin, a French entrepreneur, is launching a new location-based social networking website for mobile devices. After a few month of trial thanks to a Beta Version in France, the French “antelope” (ed. Topi is a highly social and fast antelope), Le Web 2011 semi-finalist, will be launched in the USA in May.
“After taking into account French users advices, we are launching a complete version in May in the United States, a promising market because people in the United States are very fond of meeting new people from a professional and personal point of view” explained David Aubespin to French Morning Blog.
What is Topi ?
Topi is a location-based social networking website for mobile devices, such as smartphones helping you to meet people in a specific context. By synchronizing professional with personal information from the other Social Media platforms, the geolocalization feature connects people according to their interest. Considered as a mix between Foursquare, Facebook and Linkedin, the start-up did not find a business model yet. However, it seems that the company business model will be based on targeted non-intrusive geolocalized adds. David Aubespin believes that 2012 will be a “SoLoMo” or “Social Local Mobile” year and states that friendly devices adds potential is huge.
“Our goal is to offer the best add at the best moment, at the best place and to the best person”
The company is already under the spotlights of several companies. If it is a full of promise start-up, it will take time before reaching the 20+ millions Foursquare users. However, Foursquare should be careful about the social and quick antelope.
The application will be first available on iPhone and Droid and will be soon on Blackberry and Windows phone.